Jordan Ferney (JF): At the beginning, there wasn't a clear mission we were just trying to make an art project with friends. STIR: What’s the mission of the Color Factory? STIR sat down with Ferney to learn how this new installation can change the way we see and experience color. The new 20,000-square-foot space in SoHo, New York City, features new palettes, new installations and a new roster of collaborators who tell unique color stories. Its August 2017 debut in San Francisco was intended to be a month-long run, but it unexpectedly flourished for another eight sold-out months, with over 170,000 visitors.īecause of the immense popularity of the San Francisco location, they opened Color Factory NYC in August 2018. Launched by blogger Jordan Ferney of “ Oh Happy Day!,” Color Factory brings together artists, creatives and makers to conceptualize and collaborate on participatory installations. Sherwin-Williams, Color Factory's exclusive paint partner, provided an expansive palette of colors to bring the installations to life.
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This experimental art exhibit is filled with installations that boldly celebrate color in the built environment - the perfect place for designers and architects to immerse themselves for some serious creative stimuli. Sometimes, inspiration for a client project sneaks in quietly other times, that inspiration arrives so loud and proud that you can’t turn away. STIR ® talked to the museum’s founder to learn how the interactive installations can change clients’, designers’ and architects’ perceptions of color. From baby-blue ball pits to a rosy-hued dance floor, the Color Factory NYC offers immersive color experiences.